SEO from the horses mouth

Matt Cutts of Google has been experimenting with video, and perhaps in an effort to start at the beginning he has spent some time going over the basics of making a site that will do OK in Google and other search engines. All shot in a Q’n'A style session the message comes down to this:
1. Make your site accessible to search engine spiders
2. Make your content interesting
3. Come up with a hook that get people excited about your site
For anyone new to SEO this is well worth watching.