Had a giggle at this article in the Guardian.
Apparently journo’s are being encouraged to include high traffic search terms in their headlines. Some good examples in there too. The author might be taking the Michael a little bit but the truth is newspapers carry a bit of weight in terms of rankings and if they start optimising their headlines and page titles with big hitter keywords, chances are they will get a bucket of traffic from it.
Hope it doesn’t mean the end of superb headlines like this one:
“Super Cally Go Ballistic, Celtic Are Atrocious”
One of my all time favourite newspaper headlines. Probably wouldn’t get past the optimisation police now.