If you publish regularly to your website and have built up a backlog of articles, you have a valuable resource waiting to be plundered for links.
When you add a new article to your site you want it to build up some presence quickly. You probably post it to the homepage, maybe mention in on your [...]

Lets face it, if you’re just running a standard e-commerce site and it does nothing but sell products that other people sell too then you don’t have much hope of ever getting anyone to link to you. Ever.
So how does a shop set about creating content that people will link to? It varies depending on [...]

Given that the main thrust of most SEO strategies is to get people linking to your website, have you asked yourself what your site has that makes it worth linking to?
There are ways to get links to sites that are not worth linking to but to be honest, most of those are links that are [...]

I keep hearing people saying link swapping is dead but then the next breath they say you should publish content that has links in it pointing to prominent bloggers/publishers sites in the hope that they’ll read it and respond or mention your article on their own site. If that’s not a link swap then I’m [...]

Google’s been lashing out at people selling links recently. In my view they’re acting like a stroppy child. Google are the one’s that changed the rules to make reciprocal linking worth less, and so the next natural progression is for people to start selling one-way-links to people who are willing to pay for them. Now [...]

You hear about linkbait all the time. It’s just providing something that people want to link to on your website. Today I saw the perfect example of linkbait. Can you blend an iPhone?. It might be a fairly extreme form of linkbait but I bet you it gets thousands of inbound links literally overnight. Brilliant.

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