Lets face it, if you’re just running a standard e-commerce site and it does nothing but sell products that other people sell too then you don’t have much hope of ever getting anyone to link to you. Ever.
So how does a shop set about creating content that people will link to? It varies depending on [...]

There’s a buzz around just now about new advice from Google suggesting you shouldn’t bother rewriting dynamic URL’s to look like static URL’s. Some SEO people are suggesting that having a people-friendly URL is more likely to get you a click from the serps than if people see a long dynamic URL. Also, some people [...]

With all the press release writing, article writing, brand building and online profile building that a good SEO will undertake these days, are we in danger of becoming the new PR people?
SEO used to be a simple matter of optimising a site and submitting it to some directories and search engines. Stuff those keywords in [...]

Given that the main thrust of most SEO strategies is to get people linking to your website, have you asked yourself what your site has that makes it worth linking to?
There are ways to get links to sites that are not worth linking to but to be honest, most of those are links that are [...]

I spotted the ad above in autotrader this evening while fantasy shopping for a shiny new Audi Q7 on www.autotrader.co.uk. The ad for “Whacky Racer” seemed slightly fuzzy and out of place on the first page. Turns out it was a fake ad, leading to a full advertising page about drinking and driving.

All in all [...]

I keep hearing people saying link swapping is dead but then the next breath they say you should publish content that has links in it pointing to prominent bloggers/publishers sites in the hope that they’ll read it and respond or mention your article on their own site. If that’s not a link swap then I’m [...]