Seems like a simple question, doesn’t it? Are you writing for your users? “Of course I am, that’s why I’ve got a website.”
The thing is, in a lot of cases website managers are producing content that is for anyone but their users. Here are a few examples:

The company brochure. The boss wants a website and [...]

If you are using the content management system Joomla, you might also be using the Virtuemart ecommerce plugin. I was looking for a way to integrate Google Analytics into Virtuemart so that I could specify a goal and track the number of converted sales.
For the most part you don’t need to worry about doing anything [...]

This post might be slightly off topic, but I remembered about a band called Travis. Were around a lot a few years ago. Girls liked the singer. I had a reminder recently about a CD I bought called called 12 Memories. Great I thought, I’ll rip it onto my MP3 player so I can listen [...]