Search engines loves lots of updated copy. Sites that regularly add original, unique content are seen by Google and the like as important, and more useful to web users. That means, if you keep your website up to date, you will end up ranking higher in the search engines than a website whose copy doesn’t change, or hasn’t been updated lately.
It’s also worth considering that your content includes the keywords and phrases that you would like to be discovered online for.
We are SEO specialists who provide consulting services and online solutions to companies and businesses who wish to improve their rankings on search engines such as Google, Yahoo and Bing.
Search Engine Optimisation isn’t any particularly difficult science, nor smoke and mirrors – however much some companies tell you, and it definitely isn’t something that needs to cost a lot. It is just common sense adhered to a knowledge of what a search engine is and how it works.
But due to the confusion, I felt I should write a short and simple explanation to help provide a comprehensive understanding of what SEO is and how it’s ‘done.’
This isn’t a must-do list or a how-to guide to SEO – it’s just an explanation in everyday language that will hopefully dispel some of the stories surrounding SEO.
Once the online SEO is finished it’s time to turn our eyes to the inbound hyperlinks. As we’ve just noticed, Google isn’t stupid and certainly won’t withstand an attempt to deceive it. So your inbound links must be the best quality. Publishing news, press releases and good quality links all bring the search engine back to your site when they’re discovered and, in turn, increase Google’s opinion of how key your site is. To put it very simply, the more important your site is, the size of quality inbound links and the better quality they are all go into an algorithm which says where your site should show in relation to your competitors. If you have bad inbound links, the opposite will take place and you can even find your site is being held back in the results.